DATA ANALYST
I transform disorganized data into actionable insights that help teams save time and money.
SQL • Python • Excel • Tableau
A 10-year journey is not long, but it was built step by step through curiosity, learning, and solving real business problems.
Selected Case Studies
Welcome to my case studies portfolio, a collection of real-world projects dedicated to turning complex data into actionable business growth and optimized marketing strategies.
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RFM Segmentation & CLV
Using Python and Tableau to analyze 540,000 international e-commerce transactions, this project engineered an advanced behavioral segmentation pipeline. By overcoming heavily right-skewed data and extreme spending outliers, unsupervised K-Means clustering…
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Smart Campaign Optimization
This optimization study evaluated performance data across 200,000 multi-channel marketing campaigns spanning two years to isolate the exact drivers of ROI variation. The analysis revealed that performance remains remarkably uniform…
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Fixing Funnel Friction
Analyzing over 1.7 million analytical records, this user journey mapping study uncovers hidden behavioral bottlenecks along the conversion funnel. It reveals that 64% of product page viewers drop off before…
About Me
Using Data to Emplify Experience
As a seasoned lecturer and Data Analyst, my academic journey has equipped me with a comprehensive understanding of various disciplines crucial for navigating the complexities of today’s digital landscape.
My professional interests are centered around Digital Marketing, Web Analytics, Innovation, and Entrepreneurship. I am particularly passionate about applying Design Thinking methodologies to drive innovation and solve complex business challenges.
Skills & Expertise
I combine analytical thinking with marketing knowledge to turn data into strategies that drive growth and create real business impact.
Marketing Analytics
Turning data into actionable business insights
Performance Measurement
Creating dashboards, KPIs, and measuring campaign effectiveness
Market Research
Analyzing markets, competitors, and customer behavior.
Business Insights
Identifying opportunities through data analysis.
Stakeholder Communication
Presenting complex findings in a clear, business-friendly way.
Tools and Platforms
The tools I use to analyze data, build reports, and drive results.
SQL
Python
Tableau
Excel
OpenAI
jupyter
ClaudeAI
CrewAI
Ready to Grow Your Business?
Whether you’re looking to recruit top talent, collaborate on data projects, or innovate in education, let’s join forces. To explore how we can drive meaningful impact together.